Client: Lullabelles
Year: 2021
Location: New York, USA

Services:
– Brand Strategy
– Brand Identity
– Packaging
– Art Direction
– Web Design

Awards:
– GDUSA 2022 / Winner
– Indigo Awards 2022 / Winner
– Creative Design Awards 2022 / Bronze
– Creative Design Awards 2022 / Included in the Best Creative Design Ranking and Global Creative Design Ranking 2021/22

Photo Credits: Cris Mascort

Lullabelles is a jewelry brand designed for the most special bond of all: a maternity chime necklace that chimes in harmony with Mama's movements. As the mom-to-be moves the chime gently around the belly, the baby becomes accustomed to its soft sound, creating a keepsake that evokes the most special bond.

The maternity-child bond is the central concept present both in the brand and in the collateral design. The logotype stands out for its combination of beautiful serif uppercase and lowercase letters, highlighting the 'B' that represents the mom profile with the baby inside her womb. The circle inside the 'B' is also the most reduced representation of the maternity chimes necklace. By using warm complementary tones, engaging copy, and realistic photography, the brand seeks to highlight the femininity and naturalness of today's moms-to-be.