Client: Dream, Westdale Properties and Great Gulf
Year: 2022
Location: Toronto, Canada

In collaboration with: Watson&Company
Film in collaboration with: Jonathan Horner

Services:
— Film
— Naming
— Brand Strategy
— Brand Identity
— Stationery
— Website Design
— Art Direction
— Book Design
— Sales Gallery Design

After six decades of global practice, the acclaimed architect Frank Gehry returns with his tallest creation ever. A towering tribute to his hometown of Toronto. In collaboration with Watson & Company and alongside Dream, Westdale Properties and Great Gulf – we launched this new architectural masterpiece for Toronto. Forma is poised to become the most iconic residential development in Canada. 

Gehry's primary aim for this project was to capture Toronto's distinctive light and how it interacts with his buildings. We brought this concept to life through the brand's color palette, incorporating hues reminiscent of the iridescence seen during sunrise and sunset, which beautifully reflects on the towers. The dynamic shapes in our brand mark pay homage to Gehry's iconic architectural style, mirroring both the towers' forms and the undulating waves featured on certain parts of the façade. This clean and sophisticated design aims to firmly establish these towers as global architectural icons.