Client: Xtravaganza
Year: 2023
Location: Madrid, Spain

Services:
– Brand Strategy
– Brand Identity
– Art Direction
– Packaging
– Collateral

Credits:
– Syling: Gemma Siveroni
– Photography: Roberto Sastre


Xtravaganza is a Spanish brand specializing in unique dental grillz and gems. Their opportunity lies in merging dentistry and fashion to create unique dental products for the Spanish market. In a growing trend of individual expression, Xtravaganza stands out as a high-quality choice for those wanting to showcase their uniqueness through their smile.

Bold, condensed typography was chosen to maximize space use while maintaining a contemporary feel. The brand mark encapsulates the essence of the sought-after "X" factor. Additionally, a special symbol was incorporated, representing the ancient god Khepri, symbolizing the rising sun and resurrection. Similarly, Xtravaganza's customers can express themselves differently each day through their grills and gems.














WORK 


Clara Ongil is a branding specialist and graphic designer based in Brooklyn. Working with a multi-disciplinary approach for a wide range of global clients, she aims to bring meaningful and emotion-driven visual identities and products to life through thoughtful and elevated design solutions.







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HELLO@CLARAONGIL.COM ︎︎︎

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